The Spriton Group was established in 2013 by Chris Barton and Christi Spring, both of whom had previously worked for a large-scale employee benefits provider offering online discounts and savings. However, in doing so they found that many businesses would say: ‘I’d love a benefits program for my customers’. They therefore set about creating an online customer engagement program specifically designed to allow companies and membership organisations to engage with and give something back to their members and customers. The idea for RewardBuy was born!

At the beginning of 2013, the Spriton Group partnered with Luke and Dallin Howes from Ibis Group in the development of this new customer engagement program. Luke and Dallin have successfully built a number of online businesses including the fundraising sites, SchoolBuy and CharityBuy which the Spriton Group now owns and operates.